Intendierte Lernergebnisse
By the end of this course, students will develop knowledge and understanding of innovation management, including general innovation processes and the creation of social value through innovation.
Lehrmethodik
lectures, readings, case study analysis, in-class discussions, guest lectures, a study visit, and exam preparation session
Inhalt/e
Chapter 1: "WHAT AND WHY"• Introduction to innovation: Definitions, process, types• Capturing the Business Value of Innovation• Special topic: Social innovation(Digital Innovation as optional reading)Case StudyChapter 2: "HOW: PRODUCT, PROCESS AND PARTNERS"• Creating New Products and Services• Exploiting Open Innovation and Collaboration(Search Strategies for Innovation as optional reading)Chapter 3: "HOW: ORGANIZATION"• Developing an Innovation Strategy• Building the Innovative Organisation
Curriculare Anmeldevoraussetzungen
MA International Management
Literatur
The course is primarily based on the textbook Managing Innovation: Integrating Technological, Market and Organizational Change by Joe Tidd and John Bessant, 7.ed (2020), Wiley. Other selected readings will also be used in the lecture. All literature will be announced at the beginning of the course.