Intendierte Lernergebnisse
To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on New and Social Media, to practically apply the theoretical knowledge via case studies in collaboration with a company (probably with the head of e-commerce of Giesswein AG).
Lehrmethodik inkl. Einsatz von eLearning-Tools
Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of one group work and one case study with discussion.
Inhalt/e
Principles of Cross-Media managementCross-Media management basic conditionsTypes of Cross-Media managementTheoretical approaches to Cross-Media managementPreparation and presentation of one group work and one case study
Literatur
A detailed literature list will be delivered in the lecture