Intendierte Lernergebnisse
Develop a basic understanding of media economics and media managementKnowledge of concepts like markets, prices, management models, convergence etc.Ability to apply economic standards to media related problemsDiscussion of cases and practical problemsCritical understanding of media economical problemsAnd of course: ability to answer the study questions :-)
Lehrmethodik
Lecture: study questions and discussions; online elements
Inhalt/e
Principles of Media Economics Market Forms Price Elasticity Concentration Media CorporationsPrinciples of Media Management Management Concepts Specifics of Media Management Strategic ChoicesPrinciples of Media Convergence and Innovation Definition Challenges for MM
Curriculare Anmeldevoraussetzungen
First Semester
Literatur
Karmasin, Matthias/Diehl, Sandra/ Koinig, Isabell (eds.): Media and Change Management. Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility, Heidelberg/New York/Dordrecht/London: Springer, 2022