Intendierte Lernergebnisse
Upon completion of the course, students should be able to:understand the various concepts and theories of sociology and apply them to business operations.understand important societal, cultural, and environmental issues and their relation to businessevaluate the impact of the social institutions on business operations and human behavior: religion, education, politics, family, economics, and health care.apply multi-disciplinary knowledge to business operations in a local and global environmentidentify and assess demographic trends, technological developments, and considerations of social stratification in business operationsapply the knowledge necessary for further advanced study on marketing, consumer behaviour, international management, and economics in general
Lehrmethodik
Lecture, Literature in Moodle - Course
Inhalt/e
What is society? How can we understand it? What is the role of business in society, and how does society affect business operations? This course introduces students to the field of sociology. To get through the course it is crucial to understand what C. Wright Mills calls the "sociological imagination": the ability to think beyond our personal lives and to connect the experiences of individuals with large social structures. Students will apply these basic “ways of seeing” to substantive areas of culture, economics, politics, and history. It is hoped that students may learn to see the typically unquestioned or taken-for-granted world we live in from a more inquisitive, humanistic, yet critical vantage point. Through frequent international comparisons, we will see how markets and consumer cultures are structured and function differently in different societies. A specific purpose of the course is for students to acquire an understanding of major sociological concepts, theories, and approaches in order to develop a sociological stock of knowledge that is useful in both studying business management and international economics.
Erwartete Vorkenntnisse
There are no required prerequisites for this course.
Curriculare Anmeldevoraussetzungen
There are no required prerequisites for this course.
Literatur
Required books, reading materials and additional reading assignments will be posted on the course Moodle site.