Intendierte Lernergebnisse
The Research Seminar in Marketing / International Marketing comprises of two parts (Part I and Part II).Students who have just started or are interested in writing their master's thesis in marketing can attend Part 1 of the seminar. When students have completed about half of their master's thesis they should attend Part 2 of the seminar.Course Objectives Research Seminar I (Seminar zur Masterarbeit aus Marketing I):Enhancing students’ understanding of the scientific process in order to produce high-quality research (master’s thesis)Enabling students to develop research ideas and research questions for their own master’s thesis
Lehrmethodik inkl. Einsatz von eLearning-Tools
Discussion, presentations and group work
Inhalt/e
Identifying the core topic of interestAssessing the quality of scientific journals: different journal ranking systems The steps of an empirical research processStructure of a scientific paperThe paper challengeDiscussion and feedback about how to design and best carry out each student’s research project (Master's thesis)Link auf weitere Informationensee Moodle course