Intendierte Lernergebnisse
The focus of the course lies on the acquisition of a basic understanding of fundamental strategic tools. Students learn about and apply the central aspects of innovation management in an international context by means of theoretical discussions and real company examples.
Lehrmethodik inkl. Einsatz von eLearning-Tools
Group work, individual work, cases, presentations, discussions, final paper
Inhalt/e
The course focuses on in-depth discussion of selected topics introduced in the lecture (604.220). In particular, we will discuss disruptive innovation, open innovation, innovation culture, business model innovation, innovation ecosystems, and social innovation.
Literatur
Literature will be presented in the course