Intendierte Lernergebnisse
By the end of the course, you should be able to:Appreciate the positive effects of complaints in a customer-oriented firmComprehend the theory-based accounts of complaintsUnderstand the customer perspective of complaintsBe familiar with contemporary complaint management strategiesPut your knowledge of complaint management into several perspectives -- human resources, organizational, and technological.Apply the discussed models and strategies in your area of work
Lehrmethodik inkl. Einsatz von eLearning-Tools
The sessions will be structured as follows:Lecture using PowerPoint Slides and handoutsA revision of topics covered in the previous sessionQ/A on the topics covered in the current lectureGroup work
Inhalt/e
The course is broken down into three parts covering:A comprehensive introduction to concepts relevant to understanding complaints and complaining behaviorStrategies of complaint managementSelect issues in complaint management
Literatur
A detailed list of literature will be available on Moodle.