The focus of the course lies on the acquisition of a basic understanding of new venture creation and growth in the context of digitalization. Specifically, it engages with business cases for digital technologies as well as fundamental strategic tools. Students learn about and apply the central aspects of management  by means of real company examples.

Group work, individual work, cases, presentations, discussions, final paper (case study)

Digital technologies are theorized to fundamentally change how business is done. In this course, the students work on how contemporary technologies can be integrated in businesses to facilitate their value creation. In addition, students discuss and apply classic strategic tools of venture creation and growth on real life cases and discuss if these tools are applicable in a digital era.Topics include entrepreneurial opportunities, business model canvas, lean startup, growth models, and crowdfunding

Participation and involvment, individual and group work, presentation, discussion, final paperImportant: For the successful completion of the course, all partial performances must be assessed positively!

Content and literature will be announced in the course

Participation and involvment, individual and group work, presentation, discussion, final paper