Intendierte Lernergebnisse
By the end of the course, you should be able to:Define and explain service management concepts that are building blocks of the concepts of service failure and recoveryUnderstand the contexts, reasons, and consequences of service failureUnderstand the theoretical underpinnings of service recoveryComprehend emerging issues in service failure and recovery based on literatureCritically analyze service failure situations in technology-enabled service environment such as self-service technologiesApply appropriate concepts, models, tools and techniques of service failure and recovery, both in a theoretical context but also in applied real-world situationsApply service recovery strategies in practice across variety of industries based on scientific evidenceRefine your critical thinking and communication skills
Lehrmethodik inkl. Einsatz von eLearning-Tools
The sessions will be structured as follows:Lecture using PowerPoint Slides and handoutsA revision of topics covered in the previous sessionQ/A on the topics covered in the current lectureGroup work
Inhalt/e
The course is broken down into four parts covering:A comprehensive introduction to concepts relevant for understanding service failure and service recoveryReasons, contexts, and outcomes of service failures and the relevant theoretical backgroundService recovery strategies and their theoretical underpinningsEmerging issues in service failure and recovery
Literatur
A detailed list of literature will be available on Moodle.