Intendierte Lernergebnisse
Students will be familiarized with central theories, models, functions, strategies and methods of Organisational Communication. They know and are able to differentiate between various individual organisational communication disciplines (internal communication, marketing, advertising, PR, stakeholder management, ...), and are able to apply these theories to practical cases.Important: the online dates are not intended to be "live" online-meetings, but are scheduled as asynchronous lectures.
Lehrmethodik
lecture with blended learning elementsonline-assignments final written exam
Inhalt/e
Amongst the wide array of topics available, the present lecture will focus on the following aspects of organizational communication: Approaches to Organizational CommunicationTheories of Organizational CommunicationStrategic Communication (Integrated Communication)Crisis CommunicationMarketing, and Influencer MarketingAdvertising and BrandingStakeholder ManagementCorporate Cultureetc.