Intendierte Lernergebnisse
🗺️🔍📊🛳️📝👨💻🟦 Students gain knowledge and skills by working in teams for an extended period of time on an authentic and complex question from the Carinthian business environment, related to the area of marketing in an international context
Inhalt/e
🟦 The Carinthian business environment -- Carinthian export companies -- real-world international marketing questions, challenges, and problems -- market research -- export marketing
Erwartete Vorkenntnisse
🟦 International Marketing
Curriculare Anmeldevoraussetzungen
🟦 None
Literatur
🟦 There is no prescribed text for this course. Recommended resources/texts/databases/software will be announced in class. Link auf weitere Informationenhttps://www.exportoffensive-ktn.at/