Intendierte Lernergebnisse
Basic knowledge of central theories of media & communicationsBasic knowledge of media & communications studies
Lehrmethodik
Lecture, discussion, group work
Inhalt/e
What is communication? What are media? This course introduces central theories, approaches and research fields of media and communications studies. It will deal with theories and approaches to media production, media texts, media use and media influence. The course covers early communications research in the 1920s embedded in ideas of a mass society and grounded in propaganda research to recent discussions on media convergence and digital culture in a global network society. Topics include:Introduction to basic concepts: media, communication, theories and modelsFrom Media Effects to Media Use: Chain of Communication, Two-Step-Flow, Agenda Setting, Spiral of Silence, Uses & GratificationsInterpersonal and Public Communication: Symbolic Interactionism, Theory of Communicative Action and the Public SphereMedium Theory and Toronto School of CommunicationCritical Media Studies: From Frankfurt School to the Centre of Contemporary Cultural Studies BirminghamMedia Representations: Semiotics and Active Audience ApproachConvergence Media and Digital Culture
Curriculare Anmeldevoraussetzungen
none
Literatur
Couldry, Nick (2020): Media. Why It Matters. Cambridge: PolityLaughey, Dan (2008). Key Themes in Media Theory. Maidenhead: McGraw Hill, Open University Press.McQuail,Denis (2001). McQuail's Mass Communication Theory. 4. ed. London/Thousand Oaks/New Dehli: Sage.McQuail,Denis (ed.) (2002). McQuail's Reader in Mass Communication Theory. London/Thousand Oaks/New Dehli: Sage.Silverstone, Roger (1999). Why Study Media? London/Thousand Oaks/New Dehli: Sage.