Tentative content of the course Principles of Business Management II:Business marketing processes (Ebert & Griffin, Chapters 11-13). Additional learning materials will be made available on the Moodle on-line learning system.Topics: The marketing concept. The marketing environment. Understanding and analysing markets and market trends. Marketing strategies (Porter’s generic strategies). Segmentation, targeting and positioning (STP) process. The marketing mix. Designing products & services. Pricing and distributing products & services. Promoting products & services. Technology in marketing: E-marketing.Understanding fundamental accounting information and making basic financial decisions (Ebert & Griffin, Chapters 14-16).Topics: The business performance. Fundamental accounting concepts. Understanding information from financial statements and annual reports. Options for financing a business venture. Money, risk and investment – basic terms.Note:We are not willing to accept the text, generated byChat GPT, or a similar AI LLM, as a part of the course exam, or an assignment.In case students are unsure, they should ask course instructors before using AI (LLM...) and submitting the exam/assignment.

lecture, individual and group work

see above

Course materialsThe following textbook is required for both courses Principles of Business Management I & Principles of Business Management II:Ebert, R. J.; Griffin, R, W.: Business Essentials (9th Ed, 2013), Prentice Hall/Pearson EducationAdditional course materials will be made available through the Moodle on-line learning system.

Course evaluation of the course Principles of Business Management II:Course evaluation will be based on a written exam (quiz), which comprises 50% of the grade. Another 25% of the grade will be based on an individual written assignment, related to the topics of managing the business marketing processes and understanding/applying information related to financial performance. The remaining 25% of the grade will be assigned on the basis of active class participation.

Course participationStudents are required to actively participate at classes and at the previously announced written exam & assignment. All students who are unable to do so, should advise lecturers in advance. Provided this is done in time, there will be an additional examination opportunity.