Intendierte Lernergebnisse
Knowledge of the Basic concepts of Entrepreneurship and Innovation.
Lehrmethodik
Live lecture on campus enhanced by some blended learning and discussion elements.
Inhalt/e
1. Introduction2. Basic terms and systematization3. The opportunity as a starting point for Innovation and Entrepreneurial activities4. Innovation by start-ups5. Innovation by incumbent firms6. Innovation process and -methods
Erwartete Vorkenntnisse
Basic Business Knowledge is recommended
Literatur
Mazzarol, Tim & Reboud, Sophie (2020) Entrepreneurship and Innovation. Theory, Practice and Context, 4th ed., Springer.Kaschny, Martin & Nolden, Matthias (2018) Innovation and Transformation. Basics, Implementation and Optimization, Springer.