Understanding of and ability to apply the various methods of analyzing media content and media use.Students learn about the various types of quantitative and qualitative methods, and understand their strengths and weaknesses.

Lectures, practical training, teamwork, discussions.

The course provides you with explanations and valuable hands-on practice of the methods and the tools used to conduct research in media and communication sciences.Topics:    • Research process    • Quantitative vs. Qualitative research methods    •  Asking questions: Survey research, interviews, focus groups    • Scientific observation    • Data Analysis: Examining texts and Pictures,  Content and text Analysis 

will be published in the lecture

Group work, presentations, written assignment

Will be published in the handout  of the lecture.