The Research Seminar in Marketing / International Marketing comprises of two parts (Part I and Part II).Students who just have started or are interested in writing their master's thesis in marketing can attend Part 1 of the seminar. When students have completed about half of their master's thesis they should attend Part 2 of the seminar.Course objectives Research Seminar I:Enhancing students’ understanding of the scientific process in order to produce high quality research (master’s thesis)Developing research ideas andresearch questions for own master’s thesis

Discussion, presentations and group work

Types of Master’s theses andresearch approachesSuggestions for structuring the Master’s thesisDiscussion and feedback about how to design and best carry out each student’s research project (Master's thesis)

Paper Summaries, group presentations, class participation

Based on papers that we work with

Paper summaries Group presentationsClass attendance and participation The following rules apply to the use of AI-based applications:The use of AI tools is generally permitted throughout the working and writing process. Students are required to disclose the use of AI tools in the text product and to mark AI-generated passages accordingly. Students take sole responsibility for the text they produce.