Define and explain the commonalities and differences between servicesUnderstand the approaches to service innovationApply appropriate concepts, models, tools and techniques of service innovation management, both in a theoretical context but also in applied real-world situationsAppreciate the role of digital technologies in service innovationDefine and explain the commonalities and differences between digital service platformsUnderstand the changing roles of customers and sellers in digital service platformsComprehend the emerging issues in service innovations and digital platforms

Most sessions will be structured as follows:A revision of topics covered in the previous sessionLecture using PowerPoint Slides Q/A on the topics covered in the current lectureIn-class group work

The lecture part of the course is broken down into two parts mainly:A comprehensive introduction to concepts, theories and applications in service innovationsA comprehensive introduction to concepts, theories and applications in digital platforms

Books1.  Gallouj Faïz, & Djellal, F. (2010). The Handbook of Innovation and Services: A Multi-disciplinary perspective. Edward Elgar. 2.  Toivonen, M. (2018). Service innovation: Novel ways of creating value in actor systems. Springer.3.  Agarwal, R., Selen, W., Roos, G., & Green, R. (2015). The handbook of service innovation. Springer.4.  Srinivasan, R. (2021). Platform business models: Frameworks, concepts and Design. Springer. 5.  Reillier, L.C., & Reillier, B. (2017). Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business (1st ed.). Routledge.A list of additional readings will be shared in due course. 

Group or individual presentation; depending on the number of enrolled students A short paperCompulsory attendance and in-class group work (see below for provisions)The minimum requirement to complete the course is 60%. A detailed overview will be given in the first session of the lecture.

Course slidesResources consulted during the sessions

The following performance criteria need to be met in order to successfully complete the courses classified as “Vorlesungs-Kurs” (VC):Attendance in ALL sessions is mandatory. In exceptional case such as medical reasons, if you cannot come to a session, please talk to your lecturer about your situation and next stepsPartial performance (meeting the respective deadlines)Making the group presentationSubmitting the final assignment, homework, seminar papers, etc., within the communicated deadline (summer term 31.07. and winter term 28./29.02.)In cases where the above-mentioned performance criteria are not met, the course will be evaluated negatively with immediate effect, and students need to retake the course.Use of Artificial Intelligence ToolThe use of AI tools (i.e., ChatGPT ) is explicitly prohibited in the critical appraisal part of the Short Paper.To verify autonomy on performance criteria, that don’t allow the use of AI tools, students might be required to participate in a “follow-up discussion ” with the course lecturer.More explanations will be provided during the course.Grading system:PointsGrade100-90189-80279-70369-604<605