Intendierte Lernergebnisse
Students are expected to understand important trends of technology and how these influence and change consumer behavior. We discuss trends that affect consumers' media consumptions patterns and talk about potential disruptive technology that may change the way we live and work. All topic are covered based on examples.
Lehrmethodik
lecture and discussionsgroup workwritten exam (individual work)oral group presentation
Inhalt/e
The aim of this class is to analyze and discuss current developments in the ICT sector and their impacts on society as a whole and consumer behavior in particular.Topics included are, among others:Living in a hyperconnected worldIoTConverging technologiesBig DataAR/VRSocial mediaTheoretical concepts including flow theory, unified theory of acceptance and use of technology, and persuasion knowledg
Erwartete Vorkenntnisse
No specific prior knowledge is required.
Curriculare Anmeldevoraussetzungen
Students must be enrolled in a master's program.Exchange students (Erasmus or Joint Study) are also admitted.
Literatur
Students are asked to read and deal with scientific papers on the topics covered. All papers will be provided in the course.